Exceptional professionals in supply chain and logistics always consider the importance of customer service. In fact, customer service is at the very core of the supply chain agenda! Logistics professionals need to make sure that products of all shapes and sizes—from groceries to factory equipment and more —make it to their destinations. Their hard work and clever problem solving helps to keep our modern world running smoothly, and their kind and courteous customer service helps to create a positive environment that drives business to even greater heights.
Here are just some of the reasons why logistics professionals put plenty of attention on providing excellent customer service.
Satisfying Customers Is at the Very Heart of the Supply Chain
Whenever money is spent on moving raw materials from their source to a factory, and from the factory to the store, logistics professionals must help to ensure that they consistently arrive on schedule. When stock drops or some of the goods end up damaged in transport, it not only results in a lack of profit but in the potential loss of a customer.
Even a small delay or missed shipment can have a profound effect on a customer’s business. Say that you are a graduate with logistics training and are coordinating a shipment of fruits and other ingredients for a company dedicated to manufacturing frozen desserts. A delay in one ingredient could halt an entire production line, and produce further delays that could impact grocery stores and other businesses further down the supply chain. These kinds of problems can drive customers to leave for a competitor, as they strive to avoid losses caused by a delay or recover from any damage their own reputation might have suffered.
Grads with a Career in Logistics Know Customer Service Can Improve Profitability
With new companies cropping up all across Canada and the United States it’s important to stand out against your competition. A highly efficient and fast supply chain can help companies to deliver products and services quickly and more reliably to consumers than their competitors, which helps to drive customer satisfaction and in turn boost profitability.
Having a very efficient and speedy supply chain also gives companies the ability to compete in terms of pricing as well, which is also a driving force in customer satisfaction. Delivering in a shorter period of time at more affordable prices means more customers are likely to buy from that business than another. Professionals with a career in logistics can help companies maintain the efficiency of their supply chain, minimizing errors and keeping customers satisfied.
Being Transparent with Customers Helps Build Brand Loyalty
Customers really connect with, and gravitate towards, companies that can be honest and offer full disclosure as to why a product or service has been delayed or failed to ship correctly. A company that is openly transparent with customers about errors demonstrates responsibility and a commitment to their satisfaction by quickly looking for a solution to the issue.
The alternative is far less pleasant, risking annoying or frustrating customers who may give negative reviews about a company online or through word of mouth, thereby damaging its brand reputation. It is due to these consequences that supply chain and logistics professionals value exceptional customer service and work hard to maintain the high efficiency standards of a company’s supply chain.
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