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Digital Marketing Professional Certificate Program (DMPC)

Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical terms. 

Anderson DMPC is a focused short-term certificate program offered by the Faculty of Digital Technology to assist working / experienced professionals to grow in their workplace.Each of the certification programs takes less approximately 40 hours to complete. Since the certificate program is designed for career advancement, the program does not include practicum/internships. 

Digital Marketing Professional Certificate Program Outline 

Indicative Course Outline – Assignments are at the discretion of the Instructors 

SESSION
LECTURE / LAB
ACTIVITIES
ASSIGNMENT

The Importance of Brand

  • What is a Brand?
  • Unique Selling Proposition
  • The Visual Side of Branding
  • Brand Touchpoints

  • What is a Brand?
  • Unique Selling Proposition
  • The Visual Side of Branding
  • Brand Touchpoints 

Audience and Reach

  • What is Audience?
  • Audience Demographics
  • Different Kinds of Reach for
  • Different Kinds of Audiences

  • Whole-Class and Group Discussion
  • Online Research
  • Presentations

Website Analysis

Goals and Analytics

  • The Best Goals Are S.M.A.R.T.
  • Online vs. Offline Goals
  • Google Analytics
  • CRM Analytics

  • Whole-class discussion
  • Jigsaw group work
  • Case Study
  • Presentations

Midterm

Domain Names

  • What is Domain Marketing?
  • Creating a Memorable Domain
  • Buying Domains

  • Whole-class discussion
  • Online pair research
  • Midterm Recap Discussion

Survey Says… Activity (additional assignments at institution’s discretion)

Keyword Research

  • Copywriting
  • What is Search Engine Optimization?
  • Writing Content for an SEO Landing Page
  • PPC

  • Case Studies
  • Outlining and Writing
  • Online Research
  • Presentations

Assignments at Instructors discretion

Online Marketing

  • Dispelling Myths of Social Media Marketing (SMM)
  • Reputation Management
  • How to Succeed with SMM
  • Interruption Versus Permission Marketing

  • Case Studies
  • Whole-class Discussion
  • Presentations

Online Brand Case Study

Email Marketing

  • Creating an Effective Marketing Email
  • Building a Subscription List
  • Privacy
  • Email Marketing Analytics

  • Whole-class and Pair Discussion
  • Writing/Design Activity
  • Online Research

Assignments at Instructors discretion

Budgeting

  • Budgeting for Marketing
  • Prioritizing Expenses for a Company Website
  • How a Small Business Owner Budgets for Marketing

  • Whole-class discussion
  • Online Research
  • Presentations

Study for Final Exams

Assignments at Instructors discretion

FAQ’s

Q.When does the Program Start?

The next Digital Marketing Professional Program is scheduled to start soon. Students can choose either the Evening Classes or the Weekend Classes. Evening classes are held from 6:00 pm – 10:00 pm over 2 weekdays and Weekend classes are held on Saturdays from 09:00 am – 5:00 pm. Call us to know the exact details of the next start date. The next step is to call us and fix an appointment. 

Q.How can I fund my Program?

The best option to fund certificate programs is by availing a line of credit from your bank. We also accept payments by Credit Cards. You may also qualify for an installment plan with us. It’s best to discuss payment options with our admissions staff.

Q. What are the Program Fees?

The Digital Marketing Professional Program fees are CAD 4999.  The fees include Tuition, Textbooks, Exercises, Lab Fees and Anderson College merchandise. Taxes are excluded

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